October 28, 2009

Book in a Box

Don’t be alarmed this month if you open up your Honey Nut Cheerios and find a book inside. I mean, it’ll be alarming because it’s just too random, but don’t say you weren’t warned. Cheerios is marking its 8th year of promoting children’s literacy by inserting 6 million children’s books inside its cereal boxes.

Titles to read sleepy eyed, and spill strong black coffee over at the breakfast table – sorry, that your kids can read sleepy eyed, and spill strong black coffee over at the breakfast table – include “Ballyhoo Bay,” “Tea for Ruby,” “What's Under the Bed?” “Sleepyhead” and “Junkyard Fort” (all courtesy of Simon & Shuster Children’s Publishing.) There are five to collect, and after that I’d suggest “The Dubliners.”

Take that, Cracker Jack! And kudos, Cheerios, for throwing your honey and your nuts behind such an essential – and MDG-approved – cause.

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