November 17, 2009

Tag Team

Levi’s has got a brand new tag.

Levi Strauss & Company and Goodwill are teaming up on a new initiative called “A Care Tag for Our Planet” which aims to put billions of pounds (23.8 pounds to be exact) of unwanted clothing to good use instead of into landfills.

Beginning in January (2010), Levi’s will run care tags that encourage customers to “Machine Wash Cold, Line Dry When Possible, and Donate to Goodwill.”

Three simple ways to help reduce the climate impact of your favorite denim.

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