January 20, 2010

No Sweat

Kudos to the PR team over at Degree for coming up with this brilliant promotion just in time for the Hollywood awards season. The antiperspirant/deodorant giant has teamed up with gorgeous "Mad Men" actress Christina Hendricks and the terrific charity “Clothes off Our Back” to allow you, dear reader, to pick one of three dresses for Hendricks to wear to this year’s SAG awards.

You’ve got until January 22 to place your vote (the show is on January 23). My favorite is the beautiful Grecian Goddess gown by David Meister.

Just log onto DegreeRedDress.com and pick your favorite. Each vote goes to support Degree Women Ultra Clear in Red Satin’s (whew!) donation of $50,000 to "Clothes off Our Back", an organization that hosts charity auctions showcasing celebrity attire and raises money to help improve the lives of women and children across the globe. After the ceremony, Hendrick’s gown will be auctioned off at Clothesoffourback.org, raising even more money.

If voting alone isn’t enough to get you to their website, maybe the promise of a product coupon and the chance to win some stylish Tinseltown swag will!

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