March 2, 2010

The Little Loans That Could

Whole Foods Markets is in the midst of its annual Whole Planet Foundation Prosperity Campaign. Its goal this year is to raise $1.5 million to empower poor women to create prosperity for themselves through microcredit loans, a brilliantly simple concept that has made a difference to hundreds of thousands - if not millions - of entrepreneurs worldwide and is gathering impressive steam in the U.S thanks to organizations like Kiva.org and others.

From now until March 31, you can donate $1 (or more) at the Whole Foods register to help empower an individual, family or community. One hundred percent of donations will directly fund microlending projects, helping create economic partnerships with the poor in developing-world communities -- communities, indeed, that already supply Whole Foods stores with many of the products we already love like fair trade coffee and chocolate.

Click here to locate one of 270 Whole Foods stores in North America and the United Kingdom. If you don’t have one in your area (that really sucks, first of all), you can find other ways to help online at the WF campaign page.

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