May 14, 2010

Bugawho?

Supermodel and busy mother of three Natalia Vodianova recently donated her time (no pay) and stunning good looks for the new BUGABOO(RED) campaign. The cute new ad – featuring a bevy of beautiful babies – was shot by Mary McCartney (how many talented kids can one family have?).

The celeb-friendly Dutch stroller-maker has teamed up with (RED) to help in the fight against HIV/AIDS in Africa. One percent of all Bugaboo revenue -- from the entire product range, not just one or two products as is often the case with these promotions -- will be contributed to the Global Fund, the world’s largest financial provider for programs that combat AIDS, malaria, and tuberculosis.

To commemorate its (RED) partnership, Bugaboo has also designed three special collection strollers, an iPhone holder, a cool leather bag, and an adorable stuffed “spokesperson” named Awande (which means “may love grow” in Zimbabwean) to accompany parents as they spread the Bugaboo(RED) message.

Click here to for a list of retailers or to purchase a Bugaboo online.

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