May 27, 2010

Go Good Go

Save the Children and the Ad Council have teamed up for “See Where the Good Goes,” a national public service campaign aimed at educating Americans about the importance of local health workers when it comes to newborn and child survival in developing countries.

The uplifting and sometimes humorous ads – created pro bono by BBDO ad agency – direct viewers to a new Web site, where you can watch videos and blogs of health care workers in the developing world to "see where the good goes" when you donate to Save the Children.

Watch and listen to firsthand stories from local health workers who are truly making a difference in countries including Bangladesh, Mali, Guatemala, Indonesia, and Malawi. Then choose one of the many ways that you can lend a hand.

Click here to support local health workers and see just where your good can go.

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