May 11, 2010

Kid Connection

Clorox – the bleach preferred two to one by kids (I’m just guessing here people, can you name another bleach brand?) – and the Children’s Health Fund (CHF) have teamed up to launch Connect Kids to Care, a new social media-driven program that helps connect kids to ongoing health care, all with the click of a mouse.

Kick-starting the promotion with a generous donation of half a million dollars and the help of super cool actress
Julianne Moore as their spokesperson, Clorox hopes to provide half a million health care visits to disadvantaged children over the next two years.

For the social media part of the promotion, Clorox is donating $1 to CHF for each new “like” on its Facebook page
www.Facebook.com/Clorox, up to $100,000, from now until April 2012. There’s no official Twitter campaign per se, but please feel free to spread the word if you’re a tweeter.

If you’re more old school (i.e. you have no idea what Facebook or Twitter is), feel free to tell all your friends and family via phone, email, or post how a $5, $10 or $15 donation can help CHF provide health care to children in need.

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