May 26, 2010

World Cup Leads to Net Gains for UN Fund

If your attention has been monopolized by the rollercoaster ride that is the NBA playoffs (Go Lakers!), or if you're just an American, you may not have realized that the World Cup in South Africa is a mere 15 days away (June 11-July 11). C'mon, people, it's the world's largest sporting event.

Well, United Against Malaria (UAM) -- a partnership of soccer teams, celebrities, health and advocacy organizations, governments, corporations, and soccer fans around the globe -- is rather focused on the whole thing, and they’re using the fanfare surrounding this quadrennial feast of football to raise awareness of this deadly, but treatable, disease. UAM’s sole goal is to eliminate malaria by 2015. And they need your help.

For just ten bucks, you can protect a family for up to five years: $5 for the mosquito net and $5 to educate them how to use it. All donations to UAM go to the United Nation Foundation fund for Malaria, AIDS and TB, which supports malaria prevention projects in Africa.

Some sobering malaria facts::

- Malaria kills a child in Africa
every 30 seconds and nearly one million people each year.

- Worldwide, 3.3 billion people are at risk of malaria — that’s
half of the world's population.

- 91 percent of malaria deaths occur in Africa; 85 percent of these are children under 5 years of age.

Go to for more information, and while you're there sign the virtual soccer ball to pledge your support. Then add a personal message and pass it on to your friends, family, colleagues, and diehard soccer fans via Facebook, YouTube and Twitter.

You can also play the World Cup Challenge: Kick Malaria Game, purchase cool merchandise from the UAM store, and of course, make a donation for this great cause.

There - made it to the final whistle with nary a lame soccer pun.

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