June 22, 2010

Mighty Mouse

Disney is using it’s hefty roster of star power – including Miley Cyrus, Selena Gomez, Demi Lovato and the Jonas Brothers - to help spread the word about its new environmental initiative called “Disney’s Friends for Change: Project Green. The year-long program invites young people to join together to help the environment in four different areas: climate, water, waste and habitat.

You (kids) can join the movement at
disney.go.com/projectgreen. On the site, you can pledge to take simple everyday actions like turning off the lights and ditching plastic bottles for reusable ones. More importantly, you’ll learn exactly how and why these actions really matter.

There will also be quarterly events where, on a specific day, you’ll act in unison on a specific task such as reducing water usage or turning down your parent’s thermostat. These events will be tallied and tracked online as well as on air (Disney Channel and Radio Disney). According to Disney’s stats, here’s what could happen if 500,000 of you put your collective heads together and work as a team. You could:

- Prevent approximately 100,000 tons of CO2 per year from polluting the air by adjusting your home thermostats.
- Save 5 million gallons of water in a single day by reducing shower times.
- Prevent 1 million pounds of waste from entering landfills by bringing trash-free lunches for a week.
- Create new habitats for local animals by planting 500,000 trees.

Finally, you’ll get to vote on how Disney will divide $1 million betweeb environmental organizations over the course of a year to plant trees, preserve the rainforest, help endangered animals, or support alternative energy (among other cool causes).

Click here to become a Disney friend for change and help do your part to preserve the planet.

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