September 22, 2010

Ship it Forward

eBay is giving its Green Team members (over 250,000 and growing) the first shot at a pilot promotion/program called “the Box.” (This has nothing to do with that dreadful Cameron Diaz film, so it's safe to read on).

The mega-online retailer is printing up 100,000 boxes (available in three different sizes) and giving them to its Green Team members. These unique “shipping containers - made from 100% recycled content, FSC-certified corrugated cardboard - are designed to be reused, sent from eBay seller to buyers, and then sent further along, and so on and so on, until the end of their useful lives.

The intent behind “the Box” is to encourage sellers to reuse their boxes and to encourage buyers to become sellers. eBay estimates that if every box gets reused at least five times, they could protect nearly 4,000 trees, save 2.4 million gallons of water and conserve enough energy to power 49 homes for a year. Pretty impressive for something as simple as a mailing container.

If you’re lucky enough to receive one of “the Boxes,” you’ll be able to write little messages on them for the next person in the chain. Great for all you struggling poet shippers out there.

Click here for more information about how you can ship it forward.

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