September 1, 2010

Shop and Share

If you’re comfortable sharing your shopping habits with friends and family, and you’d like to justify a shopping spree by telling yourself that it’s just a way of giving back to society, then you’ll appreciate the new shopping/social media site Endorse for a Cause (EFAC).

It’s almost quite simple. Sign up at
www.endorseforacause.com, pick a charity – CARE, Kiva, Feeding America, The American Red Cross, The Humane Society and The Nature Conservancy are all represented, to name just a few – and raise money for them by shopping online at more than 500 stores and sharing news of your purchases with your entire social network.

If your friends take the time to
click on your link and do a bit of their own shopping and sharing, EFAC will collect money from the retailers and donate it to your chosen charity. The more friends you have that have friends who have even more friends that join the “cause”…well, you get the picture.

You can also look for Endorse for a Cause widgets on leading retail sites such as Target, Starbucks and Old Navy. Click here to indulge in some altruistic retail therapy.

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