December 14, 2010

'Tis the Best Gift

First the bad news. If you’re one of the top 400 biggest charities, you’ve seen an astonishing 11 percent drop in donations over the past year, according to the Chronicle of Philanthropy. Full disclosure here: Miss Do-Gooder is a) not considered a charity, b) not on any top 400 lists that she’s aware of, and c) not in the habit of fact-checking statistics from the press releases she receives.

Now for the good news. The top four charity gift card providers –,, and - are challenging Americans to spend $51 (a measly 10 percent of what the average Joe is expected to spend on holiday “stuff” this year) on charity gift cards instead of conventional gifts. According to Jon Siegel, Executive Director for, “
If one in a thousand American holiday shoppers redirect $51 of their holiday gift purchases to buying a charity gift card for friends, family, clients, siblings or children, new charitable giving will top $10 million this year.” Are you up for the challenge?

Once you've signed up and spent and purchased $51 on charity gift cards, you’ll be allowed to invite all of your friends on Facebook to do the same.

There’s no monetary reward for this one, dear readers, just the joy of knowing you've done something extremely worthwhile this holiday season.

For more information on the challenge, visit,,, or

No comments:

Post a Comment