January 14, 2011

Charity Kitty

I thought that Hello Kitty had pretty much conquered every product category imaginable including - but not limited to - jewelry, clothing, purses, toys, office products, car accessories, iPhone cases, greeting cards, pet products, water bottles, Bobbleheads, Christmas ornaments and even the beloved board game Monopoly. But apparently they’ve discovered a void in the marketplace: beauty products.

In celebration of the upcoming
Hello Kitty Beauty launch – sold exclusively at Sephora – the HK powerhouse is teaming up with eBay Giving Works to host “The Ultimate Hello Kitty Beauty” charity auction. From January 17-27, you can bid on once-in-a-lifetime VIP trips/experiences, and not so once-in-a-lifetime HK beauty products, with 100 percent of the proceeds benefitting the Starlight Children’s Foundation.

Items up for auction include a starring role in a Hello Kitty Beauty shoot, an all-expenses-paid VIP vacation for two in NYC, LA or Honolulu, Swarovski-encrusted silver compact mirrors, and a chance to meet Hello Kitty designer Yuko Yamaguchi.

here for more information about how Hello Kitty (real name Kitty White) is doing her part to help children and their families cope with serious illnesses.

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