February 24, 2011

Aisle Do

When will the flash sale fever ever end? According to my recent posts, not anytime in the foreseeable future. With the recent launch of TheAisleNewYork.com, brides-to-be can jump on the savings bandwagon for their dream day attire (which can literally add up to thousands of dollars!) and contribute to charity while doing so.

The members-only
Web site offers up to 50 percent off everything a blushing bride needs for her once in a lifetime event: exclusive gowns, shoes, jewelry, veils, and bags from designers including Amsale, Oscar de la Renta, Monique Lhullier and Marchesa.

To sweeten the deal, The Aisle donates two percent of each sale price to a charity chosen by the designer. So far they’ve lined up cool charitable organizations like
P.S. Arts, Aid for AIDS International, The Edible Schoolyard, Hope for Depression and St. Jude Children’s Research Hospital.

If shopping for your dream dress via the Internet makes you a wee bit nervous (to say the least), rest assured, the site is run by fashion/wedding pros including Shara Levy, a lawyer-turned-unofficial wedding planner, David Yassky, a former bridal editor for WWD, Deborah Moses, a former bridal magazine editor-in-chief, and Mark Ingram, a bridal atelier owner. With over 15,000 bridal fans signed up so far, they just might be on to something.

Click
here to accept your invitation to The Aisle.

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