July 18, 2011

Crazy Cats

Not sure if this campaign scores very highly on the sensitivity and correctness scale, but it's hard to ignore such a potent cocktail of psychological instability, pets and hard cash. In a nutshell: if your favorite feline displays signs of a Jekyll and Hyde personality, you could win $1,000 for your preferred pet charity and get kitty’s mug shot plastered all over one of ARM & HAMMER’S upcoming print ads.

Is it right? Probably not. Is it captivating? Hell yeah!

During its
Double Duty Double Take promotion, the company is asking cat owners to submit two snapshots – complete with clever captions - that encapsulate their cat’s dual personality. So if your cat has a habit of going from bashful to belligerent in mere moments, make sure you have a camera close by to capture the craziness.

Just make sure you submit your winning shots before August 22, when the
contest officially closes.

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