July 27, 2011

Swing for the Causes

I’m having a bit of corporate PR-meets-charity online baseball game déjà vu here. But this thing's fun and worthwhile, so what the heck.

Until September 25, State Farm insurance is teaming up with singer Mandy Moore (Mandy Moore ... MLB ... of course!) to promote its new “Go To Bat” charity campaign. They’re inviting fans to pick up and swing a virtual bat for a chance to win a trip to the World Series and raise money for a bunch of worthy causes.

Click here to go to bat -- (Is that lame? It is, isn't it?) -- for one of more than 40 participating non-profits including WWF, Rock for Kids, AmeriCares, Wounded Warrior Project, American Red Cross and The Jackie Robinson Foundation.

Each home run increases your chosen charity’s batting average; the organization with the highest average each week will earn $18,000. My only caution would be that, if you're terrible at the game -- and that would mean you have AWFUL motor skills and hand-eye coordination because it's incredibly easy -- you could actually lower your charity's weekly average and prevent them from winning. (Not to encourage underhand behavior, but if you're going to be a liability to your cause, you might want to think about logging in as a supporter of a rival.)

Coming up with a novel closing pun involving baseball terms, states or farms would be way too exhausting, so just click here to have a go.

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