August 30, 2011

Football Friday

In anticipation of football’s big fall comeback Friday, September 9, The National Football League (NFL) is partnering with the United Way for its Back to Football Friday campaign. With dual goals of tackling childhood obesity AND promoting good old-fashioned team spirit, the promotion provides fans with numerous ways to get involved and raise money for the cause.

Here are just a few.

Schools can get in the game by organizing a Back to Football Friday bash. The schools that show the most NFL team pride and commitment to kid’s health will compete for a chance to be named one of 34 NFL PLAY 60 Super Schools, receive an NFL team celebration and a $10,000 health and wellness grant.

Companies can encourage employees to donate $5 to the United Way in exchange for permission to get pimped out in their finest NFL team gear on BTF Friday.

Employees can contribute to the cause by transforming their work cubicles into the ultimate NFL fan zone. The owner of the winning cubicle will take home tickets to Super Bowl XLVI.

Regular folks can compete for the coveted title of “United Way Super Fan” by hosting a tailgate party, organizing a fundraiser, or getting tons of friends and family members to support the cause on Twitter or Facebook. Super fans should submit their best stories and photos here for a chance to win a trip to Super Bowl XLVI.

Please visit www.backtofootball.org for more ways to support the United Way’s war on childhood obesity.

* photo courtesy of www.obesityhelp101.com

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