August 2, 2011

Young at Heart

A group of like-minded under-thirty-somethings has banded together to form Buy Young, a consumer movement that supports American businesses created by people of a certain age and an entrepreneurial disposition (over-thirty-somethings need not apply). The new initiative comes courtesy of OUR TIME, a national nonprofit trying to expand the reach of American males and females under the age of 30.

The good news for all of you older do-gooders out there is that you don’t have to be under 30 to buy into Team Buy Young; you just need to give them your coveted email address. When you’re accepted, you’ll have access to discounts from youth-led companies like Rent the Runway, airbnb, and Baking for Good.

The charity component here is that you’re supporting a national non-profit, one that also happens to be young, fabulous and (hopefully) charitable.

No comments:

Post a Comment