March 2, 2012

Go Forth And Prosper

It’s been awhile since I’ve heard the word “microcredit” bandied about in the media, but that may be about to change thanks to Whole Food Planet Foundation’s 2012 Prosperity Campaign. In a partnership with Grameen America (watch your back, Kiva!) the foundation hopes to raise more than $4 million to fund poverty alleviation in U.S. communities that supply its stores with products.

Between now and March 31, the popular neighborhood market will host hundreds of in-store fundraising events including wine tastings, fashion shows and silent auctions. If none of those float your boat, you can – literally - pitch in your small change for big change at the checkout register.

WPF is also hosting a contest – via Facebook - in which shoppers can submit a 25-350 word essay on how their small actions are making a big impact, and have a chance to win a trip for two to India courtesy of Intrepid Travel. The seven-day adventure promises up-close and personal time with actual loan recipients who live and work in this vibrant, stunning and extremely poverty-stricken part of the world.

To enter, go to and click on the “Whole Planet Foundation: Small Change for Big Change” tab before March 18.

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