May 23, 2012

Ride the Wave


I’m not sure how I came to know about a fresh (albeit not new) organization called Wholesome Wave, but I’m glad that I did and I’m happy to shine my humble spotlight on their good work.

Dedicated to improving access to, and the affordability of, fresh, locally grown fruits and veggies in underserved communities, WW partners with farmers' markets, community leaders, health care providers, nonprofits and government agencies to implement programs that benefit both consumers and the farmers who provide for them. Their three core programs - the Double Value Coupon Program, the Fruit and Vegetable Prescription Program and Healthy Food Commerce Initiative – currently extend into 26 states with more than 50 partners using the programs at more than 250 farmers markets across the country.

Click here to learn more about WW’s initiatives, upcoming events, make a donation, and/or become an official Wholesome Waver on Facebook and Twitter.

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