Animal Planet is once again asking its viewers to vote with their pocketbooks for the animal welfare groups that make them want to roar. During its eight-week R.O.A.R. (Reach Out. Act. Respond) initiative – from now through October 31 - seven nonprofits will have the chance to receive dollar-for-dollar matching contributions up to $120,000 from the sale of Animal Planet consumer products.
In addition, the charities -- American Humane Association, Earthwatch Institute, Jane Goodall Institute, National Wildlife Federation, Petfinder.com Foundation, Villalobos Rescue Center and the Equus Foundation -- will compete for an additional $20,000 in bonuses in four categories: top monthly fundraiser, most unique monthly number of donations, most number of "shares" on Facebook and a judges' award for the overall loudest ROAR. Click here to make your roar heard for these awesome animal charities.