September 20, 2012

Hear You ROAR

Animal Planet is once again asking its viewers to vote with their pocketbooks for the animal welfare groups that make them want to roar. During its eight-week R.O.A.R. (Reach Out. Act. Respond) initiative – from now through October 31 - seven nonprofits will have the chance to receive dollar-for-dollar matching contributions up to $120,000 from the sale of Animal Planet consumer products.

In addition, the charities -- American Humane Association, Earthwatch Institute, Jane Goodall Institute, National Wildlife Federation, Foundation, Villalobos Rescue Center and the Equus Foundation -- will compete for an additional $20,000 in bonuses in four categories: top monthly fundraiser, most unique monthly number of donations, most number of "shares" on Facebook and a judges' award for the overall loudest ROAR.   Click here to make your roar heard for these awesome animal charities.

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