December 6, 2012

Label Love


Where have you been my whole life How2Recycle labeling system? Finally, someone -- thank you Sustainable Packaging Coalition! -- has created a simple, clear, consistent label that tells me exactly what to do with my empty container/bottle/box/bowl/jug/lid: does it belong in the blue recycling bin and, seriously, must I REALLY rinse it off before placing it there? From now on, that little label will tell me everything I need to know.

And we’re not just talking about a few labels on a few obscure products. These ingenious How2Recycle labels can already be found on select products from Minute Maid, Microsoft, Estee Lauder, Clorox, Best Buy, Seventh Generation and General Mills. And the best news is that more and more products will be added over the next few years. Fingers crossed, the labels will appear on the majority of consumer product packaging by 2016. Now that is something to be seriously thankful about this holiday season.

No comments:

Post a Comment