March 19, 2013

Chime In


Fabulous fashion house Gucci is teaming up with Beyonce Knowles-Carter and actress Salma Hayek-Pinault for its new global Chime for Change initiative to support women’s and girls' rights. The campaign kicked off with the first of 10 CFC short films, “The Supreme Price,” a powerful story about Nigerian democracy activist Hafsat Abiola.

You can get behind Frida Giannini (Gucci’s Creative Director), Ms. Knowles or Ms. Hayek by joining their “team” and supporting their projects.

Team Frida hopes to eliminate global maternal and neonatal tetanus and provide scholarships for girls in Malawi. Team Beyonce wants to cultivate leadership among girls in Haiti and sex-trafficked youths. Team Salma is trying to help Syrian refugees gain access to health care and train 200 Pro Mujer peer leaders in Mexico. 

Go to www.chimeforchange.org to support education, health and justice for every girl, every woman, everywhere.

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