June 7, 2013

Beauty Every Which Way

With the launch of its new “Values Inside Out” charity initiative, Sephora is hoping to beautify its customers from the inside out (or is it the outside in?). Either way, the important thing here is that the mega beauty retailer is offering its first ever cosmetic collection – called YOU + SEPHORA – to benefit local charity partners in communities across the country.

For each and every $20 beauty kit (cosmetic pouch, glitter eyeliner, lip gloss and nail polish) sold, $13 will be donated to each store’s charity of choice including La Casa de Las Madres (San Francisco), Boys and Girls Club of New Orleans (Metairie, LA), Hoof Beats to Healing (Salt Lake City, UT), and Porch Light, Inc. (Madison, WI). All online kit purchases will benefit the American Heart Association.

Show your local Sephora store some big, smiley, glittery, perfectly made-up love beginning June 1.

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